Well, actually not, he cannot help it, so it is never a question.

The question is: should we take it seriously.

Well, according to the WH, it is important means to bypass the fake news and talk to the public directly without being altered, so you should ignore it. Yes, that's what I said, actually what the WH said: don't waste your time on it, ignore it.

Confused? Don't be, we have an ever changing WH, and you will be bored of changing.