Emblem and Mascot

Inspired by the shape of the calligraphic creation of the Chinese character ‘世’ (‘shi’ meaning the world), the emblem projects the image of three people, you, me, and him/her, all throwing their arms around each other. It symbolizes the family of humankind in harmony and happiness, and conveys the World Expo’s notion of ‘Comprehension, Communication, Congregation and Cooperation’. The design expresses the Organizer's wish to host an Expo on global scale that showcases the diverse urban cultures of the world.